Importance of a website in marketing and sales of your business

In today’s digital age, every consumer is researching online before making any purchases. According to eCommerce foundation, 88% of consumers research online before making a purchase whether it’s online or store. This behaviour should convince you to build a website for your business today.

If you want to grow your business in the modern market, you need to build a professional website. It does not matter what industry you are in you need a website. Not having a website indicates that you are no longer in business anymore.

Importance of website in Marketing 

To succeed in business you need to have a solid marketing strategy and your website will act as a base for all your marketing strategy. Every type of communication, content, paid advertisement you put online will direct customers to your WEBSITE. On your website, the customer will know clearly what type of services and products you offer.

Importance in your social media strategy

Let’s say you are using Facebook to reach and engage with customers, you will have to send them to a place where they will learn more about your business. Website will act as an Online office where the customer will know more about your product and services.

Importance in your content marketing strategy

You need to create great content that will inform and engage with your target audience just like you are reading this blog post right now.. whether its blog posts, product description, service description, you will need a place where you can host all your content. A website will be the perfect place to host all your content live with complete control over your content.

Importance in your email marketing strategy

With email marketing, you can nurture your customer and convert them to a paying customer. With the email marketing also, you will have to send them to a place where they will find more or make a purchase of product or service you are selling.

Importance in your PPC 

PPC is the best and fastest way to reach customers who will be more likely to be interested in your product or services.No matter which platform – Google, Facebook, LinkedIn, Pinterest- you are using for your paid campaigns, you will need a website where customers will be directed to.

Importance in your Search Engine Optimisation (SEO)

When customers search for a product, service, or a problem they want to solve, a search engine like Google will direct them to relevant pages which will give them desired information. Now to come at top of these search result you need to optimize your website for search engine like Google to reach more customers.

Importance of a Website for Sales

Sales is the most important operation for your business. No matter how great your product is, if you are failing at selling your business cannot survive.

To get sales you need to reach out to potential customers. More the reach more opportunity to make sales. Having a professional website will enhance your online presence to the next level.

With a website your customer can buy your product round the clock, you won’t need to be available to make a purchase happen because a customer will find needed information and instruction on your website.

Building Credibility for your business

Every major brand has a website regardless of how the consumer buys their product online or offline. In today’s marketplace businesses without a website, won’t be considered trustworthy. This is because most businesses today have a website and which shows that they are transparent about their business. 

Now, you must be thinking how exactly website builds credibility? The website allows customers to know more about your brand and mission. You can showcase your product and service. When a customer knows more about your business trust will build automatically.

The content you will create on your website will show your customer that you know what you are talking about. With help of valuable and educational content, you will build a strong relationship with your customer and increase conversions.

Apart from building trust and credibility, you will also get to show your customer how you are different from your competition through your content.

Accessibility 24*7

Imagine you are working 24 hours a day how much more sales would you be able to do.

With a website, your customer will be able to access it anytime which will increase your opportunity to grow business. Even if you are not in your office, your website will work around the clock to get more customers for your business. And the best part is all the process can be automated, you reap benefits even when you are asleep

Make the Right First Impression with Professional Web Design

The first impression is the last impression.it’s very difficult to change it afterwards. Even if your business is operating completely offline, customers are researching on google before even visiting your store. 

Now, let’s say you have to build a website where customers are having a hard time navigating or its very simple design, then you are losing customers.

A survey by website2 community states that 94% of customers reject a business because of the unattractive website.

A good website design has the following elements:

• Simple navigation

Customer should be able to find everything they want to know with ease. Your menu should be clean and simple.

• Attractive Design 

Your website should use images and colours aligning with your brand. Your design should be pleasing to the eye.

• Helpful Content

Your content should be educational and valuable which helps a customer to make the decision.

• Search Engine Optimization

Your site structure and content should be optimised for the search engine in order to get more customers

• Fast Site Load Times

If your website doesn’t load within 5 seconds your customer will shift to your competitor.

• Easy Conversion 

Your website should have an easy and quick checkout process for your buyers.

If you don’t have in house website developer you can hire freelancers or company to get a professional website

How to Get Started with a Website for Your Business

By now you must have understood the importance of a website to grow your business. With a website, you can communicate and engage with your customers. You will benefit even if your business is completely offline.

Creating your own website is not hard.

Choose a Domain Name

Ideally, your domain name should be that of your company name. In case, it is not available, you can choose a domain name that reflects your business line. Make the domain name catchy and distinctive. The domain name is a powerful marketing tool that you should fully utilize.

Web Hosting Service

Opt for a web hosting service that is credible with a strong reputation. Choose a service provider that can accommodate changes quickly and economically. This will come handy especially when your business expands, downsizes, or has other important updates.

Website Design

Website designing has to be a product of several brainstorming sessions as building it is not as simple as you may think. Make sure your website template is easy to navigate and doesn’t resemble your competitors. After all, you don’t want your business to look similar to your competition.

 There are many website building services that help you design your own website in a few days. Drag and drop services like Squarespace and Wix are easy to use and affordable. If you have some technical knowledge you can use wordpress.com

However, if you want professional, optimised, mobile responsive website, then you should hire a freelancer or web design agency. You may invest some money in designer but you will soon find it was worth it.

If you need help designing an attractive website that’s optimized for the search engines and easy to navigate, it’s time to call in the experts. I Pankaj Madlapurkar at pankamadlapurkar.com provide WordPress web design services to help brands like yours reach new audiences online. 

To find out more about our web design services or to learn more about the importance of a website, contact me today.